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Most apps require a user to register and log in with credentials. Most often, the app requires that the user create a user/password that is specific to the app. This is a cumbersome process that requires the user to remember yet one more password. It’s also not very secure.

A much better approach is to enable the user to simply log in with existing credentials from another service that is trusted, like an LDAP directory in an enterprise or a social identity provider such as Facebook.

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What’s a mobile conversion?

Simply put, a mobile conversion is an instance of a user taking a desired action within your mobile app. This could be completing a sale for example, or even just filling out and submitting a form. They differ from download conversions in that they are accomplished in-app, after the initial download of the app has already occurred.

Not everyone needs to worry about mobile conversions in their applications, but if you’re building an app where conversions are key, few things are more important than increasing that rate.

Mobile traffic now accounts for over 16% of all web traffic, and in general, businesses have done well in acquiring users for their apps: by 2016, there will be 2 billion smartphones in use worldwide, with an average of 27 apps per phone.

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We are excited to share some exciting news for our company, our platform, and our customers.  We’ve have acquired major assets of Verivo Software to create a best-in-class enterprise mobility platform that will meet the growing needs of our customers and enterprises worldwide.   By joining forces with Verivo, we are combining the best-of-breed, enterprise-grade back-end server with the leading cloud-based, low-code development platform to create an incomparable end-to-end platform that is agile and meets the needs of IT and the lines of business within enterprises.

We hope you’ll share our enthusiasm and are looking forward to the continued innovation that will result from this acquisition.   Please review the message from our CEO to learn more.

Our Head of Developer Relations, Max Katz, recently posted an article in App Development Marketplace describing seven pain points in mobile app development driven by an escalating demand for mobile apps:

Mobile apps are on a trajectory the likes of which have yet to be charted. Digi-Capital forecasts that by 2017, the mobile app market will reach $70 billion of global revenue, with non-game apps to double revenue share from 26% to 51%. This will be made possible by 2017’s expected 200 billion app downloads.

Although Max spends time detailing each pain point, in the end, he point out the path to pain-free development

Read the whole article in App Development Marketplace.

Appery.io is the only cloud-based mobile platform with visual development tools and integrated backend services (MBaaS). With Appery.io, you can very quickly build responsive web/HTML5 apps and mobile apps, complete with UI and backend logic or data. Here are just 10 of the many  reasons why our customers use Appery.io for their mobile apps.

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As you probably know, a new attack called POODLE security vulnerability breaks SSLv3 secure browsing. To protect your information from being intercepted, spied upon or modified by attackers in between you and the service provider, we have stopped using the unsecured SSLv3 protocol and now only use the more secured TLS protocol.

Appery.io, the first mobile platform to offer a cloud-based rapid development environment with integrated backend services for the enterprise, today announced its partnership with Zagama, a leading app development company in Asia. This collaboration aims to accelerate time to market and will extend Appery.io’s innovative mobile cloud service platform, technology support and professional platform management to the APAC market with Appery.asia. Additionally, Appery.io and Zagama together will raise the whole market value for Appery.io in the Asia area.

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With the proliferation of mobile devices and increased demand for mobile apps in the enterprise, many developers have switched their interests to mobile development. Even those who are not familiar with the craft of mobile development have considered or tried to create a mobile app at some point. But to be perfectly honest, mobile development is challenging. If it was easy, everyone would be building apps and experienced developers wouldn’t enjoy such high demand. In reality, you need to have pretty strong background using technologies such as HTML, JavaScript, and CSS to build even the simplest mobile app. This is not even considering the various frameworks you would need to learn, on top of everything else. 

If you are not a traditional developer but want to a build a mobile app, you have to follow a challenging routine of learning endless set of information, libraries, frameworks and other tools. Of course, such an approach gives your more low-level control over your code, but the chance that you will lose interest before you build something is rather high.

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On August 10 we’re going to update our Standard plan pricing to make it more attractive for Standard plan customers to select an annual subscription. Although higher, the new pricing will offer a much increased discount when choosing an annual subscription over the monthly option. No other plan will be affected.  We are grandfathering all existing standard plan subscriptions, so if you are a current Standard plan customer before August 10, your price will not change, unless you make a change to your subscription. Read the rest of this entry »

We pushed a number of really nice features over the weekend. Check out the release notes and what’s new. A full blog post is coming up shortly.