“Going mobile” is more than just having a website—it means a whole load of things. It’s about reaching and engaging with your members in a new way, and offering your members a different way to receive information; making information accessible at any time and in any place.
While a website may provide information for your members, you also want to have a way to get your members talking to each other and joining in events and activities. We are in a society where we are constantly looking for up-to-date information, mobile apps provide us with this and our phones are within reach at all times. There are numerous angles your non-profit can take when it comes to creating a mobile app, some opt for informational such as The Red Cross, which provides weather alerts to help citizens better prepare for potential natural disasters. But, for your non-profit organisation, being mobile can mean any of the following things:
- Mobile Web—optimising your website, content, and donation forms for mobile devices.
- Mobile messaging— increasing your communication with your members, co-workers, and donors via text messages.
- Online donations/text-to-give—providing a way for your members to donate through their mobile devices via a mobile optimised online donation form or website, or by texting a donation directly to your organisation.
- Mobile Apps—creating your own customised application for your members to download to their smartphones or tablets for easy access.
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