By David Schoenbach, Vice President of product management at Exadel Inc.
The cloud is where it’s at. It’s where business data resides. It’s where social user-generated content sits, where forward-thinking creators place their tools. Unfortunately, the cloud is also the place all that good stuff stays, unused and unloved. That is, unless you offer smart ways to access it. That is where a web API comes in.
Just as the power of crowds has populated the social content repositories of Web 2.0 — YouTube videos, Facebook updates, tweets, and more — the web API enables designers and developers to re-purpose the body of knowledge that is the cloud. Here are some examples of how companies have used a web API to create more value.